prop list

• Car.
• leaves
• mobile phone

Costume and make-up design list:

• Clothes from my wardrobe
• Pipe cleaners
• Feathers
• Facial diamantes
• A variation of eye shadows.

cast list

• Chloe - Main Artist.
• Leah- Back grounder.
• Georgia- Back grounder.
• Mollie- Back gorunder.

This has recently changed due to the fact that I used two cameras to film, resulting in the footage not matching. Therefore leaving me with using the footage that only had the main artist in - Chloe- as i had more footage to work with.

Definition and synonyms of the song title.

We found love in a hopeless place.

Hopeless- adjective: Feeling or causing despair about something.
Synonym: desperate, forlon, irredeemable.
As the music video of the song was realeased just after I chose the song I had to be careful with my ideas and not to copy. I found that the video focuses on the adjective hopeless, because of the definition of this particular word in the title it seems that Rihanna wanted to focus on how drugs can make you feel hopeless. As for the synonym of the word, the adjective desperate links with the theme of being addicted to the drugs, or desperate to get out of the sitituation. Overall the artist is saying through her lyrics and video that they found lolve through their addiction of taking drugs.
I want to take a different perspective on the title and use the verb found.

Found- verb: Having been discovered by chance or unexpectedly, in particular.
Synonym: establish, institute, set up, base, form, build.
I want to base my music video around the verb 'found' asif the artist in my music video is discovering something .

textual analysis of digipak

Genre- This digipak is for Rhianna's album from 2006. The digipak contains the medium itself the CD, plenty of pictures and information on the artist and the production values. The images are the most iconographic features in this text. Rihanna has to sell the digipak by using seduction techniques, for example using iconic pictures of her style and music genre is what will sell her music as a whole.

Media representation- Rihanna has to seduce her target audience, by wearing the outfit she has on in her images, her sexual appearance will allure a male audience as well a female audience.The variations of different camera shots gives an advantage to do this, long shots shows her promiscuous figure, and close-ups show her beautiful features. It also gives a chance for viewers to look at what she is wearing in long shots, therefore people resulting in idolising her, wanting to have 'her look', then buying her CD. Her image from a males perspective will en power her as an artist, but Rihanna as an artist doesn't want to be overruled on her image, therefore she creates her own sexuality and promiscuity in her look, also by not making a statement on women and how they all should dress to please a males gratification.

Media audiences- This linking in with the way Rihanna wants to personally represent herself to her audience, some of her audience may not agree with the way she dresses and the way she presents herself, but she doesn't let either males or females influence her to either make her take more clothes off or put more on. Rihanna as an artist has to please all her demographic states in her target audience. Her image is suitable for distributions such as MTV, simply because they would not allow music videos during the day that would be a disturbance. Even though there was query on whether S&M was allowed to be shown on screen, after the watershed it should have no problems, this illuminates her target audience more and tightens up overall how versatile Rihanna is. She can be calm and, to seductive like she is in California King Bed, however that doesn't stop her being raunchy in other music videos.

Media values and ideology- The major values in this particular market are whetherer it will sell or not. The text has to persuade the customer to buy the digi-pak. they need to be intrigued by it to consume it. The images in the product itself have to not say the 'wrong' things, and give negative impressions. Selecting the correct outfits for her particular genre of music for that album is excatly what Rihanna did.

second analysis of music video.

Labrinth- Earthquake. His genre of music is Dance, R&B, hip-hop and soul. I have chosen this song because I am inspired by the chosen genres behind the song.

Media Institutions. Labrinth is signed with Syco. The institution is very crucial, when signing with an artist they must know how to sell them to their target audience. Labrinth's genre of music is different and a new style and may intrigue different demographic and  psychographic individuals. His music will be distributed on Music channels like any other music and on Itunes, however it depends on the popularity of the artist and song which will make them recognised world wide. Labrinths new single 'Earthquake' is a new song which explores a number of different genres, and has inspired me because my chosen song incorporates the genres Dance-Pop and Electro house, however Labrinth incorporates, Electro-Hop, Dubstep and Electronic.

Media Representations. In this music video Labrinth is promoting himself, his style his type of music his dress code and what makes him different. It is important for an artist to stand out and be recognised amongst all the other artists to become successful. The title of the song Earthquake is not abstract like Florence and The Machines single, I think the connotations of the collaboration of the different music genres creates an earthquake which therefore stands out like an earthquake would. The outfits he wears throughout his videos has contrast showing he is versatile and links with his difference in music genres that he has mixed together. Also showing he is versatile through is clothing and music, this again gains more popularity as it widens his audience.

Media Languages and Forms. Labrinth in his music video again shows how versatile he is by wearing four different outfits showing different levels of sophistication. At the beginning of his video he wears a suit dressed with a casual jacket and sneakers, this blend of clothes shows his mix of styles. As he dances to his music and creates movements that makes him look like hes moving the graphics, this makes his image look powerful as if he is actually the earthquake making a statement or comeback. He also has an alternative outfit which consists of a cap, shirt and jeans. This trend creates a relationship between him an his male audience, his male fans can relate to how he dresses making him more 'likeable' in some respects. When he wears the cloak this raises connotations of a powerful cult that he and only himself is in, but at the same time the music calms down and quiets, which also reinforces the ideology of been versatile and pleasing all of his fans. The visual techniques in the music video are shown through a range of camera shots. Long shots show a lot of space surrounding Labrinth and symbolises the world that he lives in and that he controls all of it, making him look once again powerful and destructive like an earthquake. Close- ups and medium close-ups show more of his outfit and his personality making a connection with his fans while he is on screen. The first line in the lyrics on verse one defines who's this song is for 'Ladys and gentlemen' and the metaphor 'a ground breaker' reinforces the whole meaning and purpose of the song. I want my music video to show versatility like Labrinth does, it gets the audience more involved as it explores different styles and types of genre, covering all genre types.

Media Values and Ideology. The ideology of this music video is the power of an earthquake, Labrinth being the earthquake making a breakthrough in the music industry and also showing the power of technology. The whole of the music video would of been done behind a green screen, then the ideas of the computerised mise-en-scene is played behind him. The language of the piece is shown through his body movements and gestures, his attitude and stereotypical black R&B dance and Crunk movements shows this. His individual look makes him inspirational and charismatic.

Narrative. In this music video the narrative is structured very well, it reaches a certain climax then the music quiets down then star Tinie Tempah who is featured in the song starts with his verse. The two artists have collaborated before and were extremely successful, they knew that they would make success again with a new song which will hopefully reach number one in the charts like 'Pass Out' did. Both artists are seen as 'Heroes' in the music video, they're both seen as powerful men in the music industry, and they want to influence their fans. The sounds in the music are upbeat and make them positive iconic role models. The world that he is performing in has an alienating theme to it because of all the technology surrounding him, maybe making a statement that technology is creating an earthquake in society because we take advantage of it.

Genre. The genre of the song is Electro-hop, Dubstep and Electronic. Labrinth produced the song himself, his ideas and what he wants to gain and achieve from his work must be clear to him. The text is playful and the graphics behind him shows he is creative, and the fact he produces his own music shows his creativity. Also I have mentioned that he collaborated with star Tinie Tempah. They have worked together once before and have similar taste in music which which makes them have similarities in what they want to achieve and what there aims are.

Media audiences. I think the song is for both men and women which he does state in his lyrics. Its for an audience who enjoy his genre of music, and in this song its genre is Electro-hop, Dubstep and Electronic. The target audience is 16+. Because of the complexity in the mix of different music genres, its for an audience who understands and appreciates the work that goes into a song like this.


Labrinth lyrics - 'Earthquake'.

 

Labrinth come in
Labrinth come in
(Yeah)
Labrinth come in

Ladies and gentlemen
This is something they call
A ground breaker [...breaker, breaker, breaker]
So let me first apologise
To the shirts and the ties
For your make up [...make up, make up, make up]
Cause I'll make you ugly
As soon as it drops
We're on a rampage
Bottles popping off
Before you know it
There's rubble and dust
'Cause we'll be fucking it up
Somebody say... (you better run)

Yeah

I predict an earthquake
Up in here

Say yeah

I predict an earthquake
Up in here

'Cause we throw bombs on it
Throw bombs on it
Just smash something
Yeah, mosh for me
(Hey) Yeah

We can make an earthquake up in here
So here we go we go

Ladies and gentlemen
What you're about to witness
Is no illusion
And now
We got the bass banging
From here to buckingham palace
They're all moving
Hey Simon
We're fucking them up
Turning 'em psycho
Everybody rock
Let's bring the house down
To rubble and dust
'Cause we'll be fucking it up

Somebody say... (you better run)

Yeah

I predict an earthquake
Up in here

Say yeah

I predict an earthquake
Up in here

Art inspiration.

This piece of art was painted by Jean- Honore' Fragonard and he called his piece- 'The Swing'.   ROCOCO- A style of art, especially architecture and decorative art, that originated in France in the early 18th century and is marked by elaborate ornamentation, as with a profusion of scrolls, foliage, and animal forms.

Narrative. I love this piece of art, it sums up the image I want to create in my music video. The chorus lines are 'we find love in a hopeless place' and this painting expresses the romance I want to incorporate into my music video. The woman on the swing shows innocence and her pink flamboyant dress connotes mellifluousness

 and vulnerability. Also her been on a swing reminds me off childhood like qualities- the girl sweetly flirting with the boy. To add, as the light shines down on the girl -through the never ending spiraling branches- it makes her seem angelic like, this also reinforces her innocence and her sparkling charm. The mise-en-scene in this painting is beautiful, the greenery and the tall overcrowded trees again reinforces the image I want to create on screen. It creates that feeling the she found love in a hopeless place.

The cherubs around the edge has influenced me to create a rococo inspired frame for my picture scenes. I also have been inspired by her dress, however if modernised to this age it would not be as big, it would just be long and grandiose.

 The colour PINK connotes

• compassion, nurturing and love
• relates to unconditional love and understanding
• in psychology, pink is a sign of hope

I will be incorporating a number of different colours into my music video. I want a tint of yellow to my moving image and  the mise-en-scene will have exploration of colours that are angelic and have the ideology and connotations of love.

Media representations. In this piece of art the woman is been portrayed as a tease in some way to the man if we look at it with a modern twist. The ideology of this picture gives off two meanings to the administrator. Firstly in an angelic innocent way, or with a modern twist, with her been on the swing it can be seen as teasing. This is when sexual devices can be incorporated into a moving image when taking that perspective of inspiration from the art. This is exactly what I want to do in my music video, put a modern twist on this picture to create a moving image which will be able to compete with music videos that are already in the media.

Media Languages and Forms. I have explained above what the colour pink connotes in this picture and what it does for the woman's image. The facial expressions in this art form are not as important for me because I think the body language and the mise-en-scene says it all. The facial expressions are so minuscule that what is happening around them over rules there faces. The body language of the picture tells the story clearly for me and this again is why this piece of art has inspired me.

Media Values and Ideology. In this piece of art the woman and man are both protagonists showing a positive side to love and lust maybe. The content of this piece shows a relationship and I believe its up to the viewer to interpret their own meaning out of the picture. Whether they are just friends and not just lovers.

Media Audiences. To recive such art, I feel that the audience have to be interested in art to begin with. Art just doesnt have to be a picture however, and you dont have to look hard for art if you enjoy it and are inspired by it.



My chosen artist and song.

'We found love' (in a hopeless place) by Rihanna featuring Calvin Harris.
I have chosen this song because I love dance music. Not only do I like dance music  a huge number of people in the world do as well because if you listen to any new music that has been released recently you will realize the beat behind the lyrics, it almost seems like dance beats modernise the lyrics and make them more popular. They are very popular in clubs and they are very easily recognised and this is why I am choosing this genre of music. Rihanna's genre choices in music are R&B, dancehall, reggae, hip hop, dance and pop. Calvin harris's genre choices are Electropop, electro house, synthpop, nu-disco. The mix between the two artists different music genres is what makes the song I have chosen so interesting.