Genre- This digipak is for Rhianna's album from 2006. The digipak contains the medium itself the CD, plenty of pictures and information on the artist and the production values. The images are the most iconographic features in this text. Rihanna has to sell the digipak by using seduction techniques, for example using iconic pictures of her style and music genre is what will sell her music as a whole.
Media representation- Rihanna has to seduce her target audience, by wearing the outfit she has on in her images, her sexual appearance will allure a male audience as well a female audience.The variations of different camera shots gives an advantage to do this, long shots shows her promiscuous figure, and close-ups show her beautiful features. It also gives a chance for viewers to look at what she is wearing in long shots, therefore people resulting in idolising her, wanting to have 'her look', then buying her CD. Her image from a males perspective will en power her as an artist, but Rihanna as an artist doesn't want to be overruled on her image, therefore she creates her own sexuality and promiscuity in her look, also by not making a statement on women and how they all should dress to please a males gratification.
Media audiences- This linking in with the way Rihanna wants to personally represent herself to her audience, some of her audience may not agree with the way she dresses and the way she presents herself, but she doesn't let either males or females influence her to either make her take more clothes off or put more on. Rihanna as an artist has to please all her demographic states in her target audience. Her image is suitable for distributions such as MTV, simply because they would not allow music videos during the day that would be a disturbance. Even though there was query on whether S&M was allowed to be shown on screen, after the watershed it should have no problems, this illuminates her target audience more and tightens up overall how versatile Rihanna is. She can be calm and, to seductive like she is in California King Bed, however that doesn't stop her being raunchy in other music videos.
Media values and ideology- The major values in this particular market are whetherer it will sell or not. The text has to persuade the customer to buy the digi-pak. they need to be intrigued by it to consume it. The images in the product itself have to not say the 'wrong' things, and give negative impressions. Selecting the correct outfits for her particular genre of music for that album is excatly what Rihanna did.
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